Annual Report Function in Explaining Company Identity
Our discussion this time is about the function of the Annual Report in Explaining Company Identity.
We discuss this because in writing the annual report there are many parts that must be explained, including the identity of the company that will be our discussion this time.
Corporate identity in Wikipedia is explained as corporate identity, or in English corporate identity, there are all things that represent the representation or embodiment of visual and physical media that has the benefit of displaying corporate identity, so as to distinguish the company from other companies.
With this understanding, the company identity should be able to describe what is characteristic of the company.
What can distinguish at the same time member more value of a company with other companies, especially for other companies engaged in the same field?
What must be understood is that in practice this corporate identity is closely related to corporate culture and corporate image.
Where in this case the corporate culture is the identity of the company from the internal side, while the company’s image is closely related to the company’s identity from the external side of the company.
These two sides are interrelated because, with a good corporate culture, it will directly get a positive image for the company from various parties associated with the company.
Actually, to get to know a corporate identity can be seen at a glance from how the logo, employee uniforms, and everything related to the company’s design.
It can also be seen from company communications that cover the way a company advertises, issues information and has relations with the public.
It can also be seen how the values and norms that are an embodiment of the company’s attitude (corporate behavior) in serving consumers.
But in an annual report that is more dominant in presenting visual and text media, the identity of the company is done by explaining to the reader the logo or symbol of the company.
Yes, a company logo that requires this meaning can be explained in detail to various parties who later require our company’s annual report.
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Today explaining company identity
The function of the Annual Report in Explaining Company Identity can be done by explaining the meaning contained in the company logo.
What is the philosophy contained in every detail of the logo that is the pride of all people involved in the company?
By understanding the meaning and meaning of the company logo correctly presented in this annual report, the reader will be able to judge the company’s direction and goals going forward.
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Not only when the logo was made but until later as long as the company remained standing.
That is our simple discussion this time about the function of the Annual Report in Explaining Company Identity.